Original
Sweet & Tangy
$6.99
Our Story
A St. Louis original
Since 1926.Maull's began with a man, a dream and a deep love for good food. A century later, it's still the taste of St. Louis.
Maull it.How it started
A man, a dream, and great food.
"A Tradition You Can Taste."
Louis Maull was born in St. Louis in 1873 and opened his own wholesale food business in 1897. What started as a commitment to quality ingredients grew into a family tradition.
In 1926, Maull's Barbecue Sauce was born — bold, tangy and unforgettable. It quickly became a St. Louis institution, from backyard cookouts to legendary barbecue joints.
A Rich History
A brighter tomorrow
Nearly 100 years of St. Louis barbecue, one bottle at a time.
1873
A St. Louisan
Louis Maull is born in St. Louis.
1897
The Business
Louis opens his own wholesale food business.
1920s
Growing
The family expands into prepared food products.
1926
The Sauce
Maull's Barbecue Sauce is introduced.
1993
On Screen
Maull's hits TV in a now-famous commercial.
2018
The Return
The beloved flavor comes home to St. Louis.
Today
A New Chapter
Continuing a legacy of great flavor for future generations.
As seen on TV · 1993
The jingle St. Louis still sings.
Before there were viral videos, there was the Maull's jingle. Hit play and take a trip back to backyard cookouts, ballgames and one very happy burger.
Did you know?
A young Britney Spears starred in this 1993 Maull's commercial, years before she became a global pop star.
St. Louis. Then. Now. Always.St. Louis Roots
Family tradition. Lasting flavor.
For generations, the Maull family has been part of the fabric of St. Louis. What began as a wholesale food business grew into a line of premium food products, with Maull's Barbecue Sauce becoming the crown jewel in 1926.
From our early days delivering products across the region to our modern home in St. Louis, Maull's has always been about quality ingredients, hard work and great taste.
- Bold, tangy, semi-sweet St. Louis style
- Great on ribs, chicken, pork and more
- Made in St. Louis, Missouri
Our Sauces
Four flavors. One legendary heritage.
The same award-winning flavor that has defined St. Louis since 1926.
Sweet & Mild
Sweet & Smooth
$6.99
Kansas City
Bold & Zesty
$6.99
Smokey
Rich & Smoky
$6.99
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A legacy you can trust.
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